Featured Marketing Masterminds: Liquid Death

Liquid Death Water Releases Music Compilation of Hater Comments Featuring Musicians from Punk Bands

Murder Your Thirst. That’s really all you need to know to get a sense of what Liquid Death Water is all about. Making hydration cool, the canned water company makes marketing look so easy but that’s definitely not the case. If we had the same type of creative thinking to advocate for like Climate Change, I think we actually might be getting the attention we need right now to save our planet. We all need to take a play out of Liquid Death Water’s playbook when it comes to building a brand from the ground up especially one that already has a competitive market, I mean it’s WATER and they have carved their own path in that industry while also advocating for the greater good – sustainability (cans vs plastic bottles for packaging) and healthy living. The brand’s latest marketing genius is volume 2 of their Greatest Hates, a compilation of music featuring hater comments performed by musicians of punk bands The Lawrence Arms, Rise Against, Alkaline Trio, The Bombpops, Anti-Flag and more. You can pre-order the vinyl here.

Also here’s a special coupon for you courtesty of Liquid Death.

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